Arunkumar Palani — Digital Marketing Specialist + AI Developer
Available · Visa 18 · Transferable

Digital Marketing Specialist
+ AI Developer

Transforming businesses through strategic digital marketing and AI-powered web solutions.

6+ Years Experience Fortune 500 Professional Transferable Visa 18
01 — Featured Projects

Real work, showcasing capabilities.

Three production deliveries — live URLs you can open right now.

Orga Engi e-commerce site
E-Commerce + Mobile App

Orga Engi

Complete digital solution for organic millet shop — built using AI-powered development tools with responsive design and full mobile app integration.

What I Delivered
  • Built complete e-commerce website using AI-powered development with Claude and Cursor IDE
  • Developed Android mobile application using Antigravity AI platform
  • Created comprehensive brand identity and user experience design
  • Implemented shopping cart, payment gateway, admin dashboard, and product management system
Claude AICursor IDEAntigravityCanva
Visit Live Site
Poorni's Makeover beauty portfolio
Brand Website + Social Media

Poorni's Makeover

Complete digital brand identity for professional makeup artist — website + multi-platform social media presence with consistent branding.

What I Delivered
  • Developed custom brand website with responsive design and optimized user experience
  • Created complete social media asset library for Instagram, TikTok, Facebook, and Snapchat
  • Produced all visual content including promotional banners, carousel designs, and story templates
  • Established brand guidelines with color palette, typography standards, and visual consistency protocols
CanvaBufferWordPress
Visit Live Site
mindunfogged.com wellness blog
SEO Blog + Content Marketing

mindunfogged.com

Niche SEO blog focused on brain fog and mental clarity — demonstrating end-to-end content strategy, SEO optimization, and organic growth.

What I Delivered
  • Built WordPress website from scratch with custom design and responsive layout
  • Published SEO-optimized articles with comprehensive keyword research and on-page optimization
  • Drove organic traffic growth through strategic internal linking and content strategy
  • Implemented Google Analytics tracking and built performance monitoring dashboard
WordPressGoogle AnalyticsCanvaSEO Tools
Visit Live Site
02 — About Me

Data-driven marketer, Fortune 500 trained.

Professional Overview

I'm a data-driven Digital Marketing Specialist with 6+ years of analytical experience in a Fortune 500 environment. Currently employed at GE Vernova, I combine strategic thinking with hands-on execution.

My unique strength lies in integrating marketing with AI-powered technology — I don't just understand digital marketing principles, I build complete digital solutions using cutting-edge AI tools to create websites and mobile applications.

Certified in Digital Marketing and Analytics, I leverage data-driven methodologies to deliver measurable results. I thrive in fast-paced environments, managing multiple concurrent projects while maintaining strict quality standards.

6+
Years Professional Experience
3+
Digital Projects Delivered
98%+
Quality & Accuracy Rate
4
Professional Certifications
03 — Core Expertise

What I bring to your team.

01

Digital Marketing

Social media strategy (Meta, Google Ads), campaign management, content marketing, email marketing, and conversion optimization with proven track record of delivering ROI.

02

Data Analysis & Analytics

6+ years analyzing complex datasets, building dashboards, identifying trends, and delivering actionable insights. Strong foundation in performance tracking and optimization.

03

AI-Powered Development

Build websites and mobile applications using advanced AI tools. Rapid deployment with high-quality results, combining AI efficiency with strategic design thinking.

04

Marketing Automation

Email marketing, automation workflows, CRM integration, and performance tracking. Leveraging AI and automation to increase efficiency and reduce manual workload.

04 — Technical Skills

Tools & platforms I work with.

Digital Marketing & Advertising
Meta AdsGoogle AdsInstagram MarketingFacebook AdsContent MarketingCampaign Strategy
Analytics & SEO
Google AnalyticsGoogle Search ConsoleSEO OptimizationA/B TestingPerformance TrackingCRO
Design & Content Creation
CanvaVisual DesignBrand IdentitySocial Media ContentGraphic DesignEmail Design
Social Media & Automation
BufferSocial SchedulingCommunity ManagementEmail MarketingZapierWorkflow Automation
AI & Web/App Development
Claude AIChatGPTCursor IDEAntigravityAI-Powered Web DevApp Development
Data & Business Tools
Microsoft ExcelData AnalysisDashboard CreationReportingZoho CRMWordPress
05 — Professional Experience

6+ years of progressive career growth.

May 2024 — Present
Lab Analyst — Laboratory & Data Analysis
General Electric Vernova · Kuwait
  • Operating within global Fortune 500 workflows following ISO-standard procedures and quality control protocols with precision and accountability.
  • Managing concurrent analytical projects with strict deadlines while delivering precise technical reports to stakeholders and teams.
  • Analyzing experimental data patterns, investigating anomalies, and presenting findings to cross-functional teams with clarity and accuracy.
  • Expertise in laboratory operations, data interpretation, and quality assurance applicable to marketing analytics and performance optimization.
Oct 2023 — Apr 2024
Assistant Hydrogeologist — Field Analytics & Data Management
Chennai Metropolitan Water Supply & Sewerage Board · India
  • Managed hydrogeological field surveys across 50+ sites collecting and analyzing critical water quality and geological data with precision and accuracy.
  • Built comprehensive Excel models and pivot tables to process field measurements into actionable insights for stakeholder decision-making.
  • Created performance dashboards and technical reports for government stakeholders ensuring compliance and effective communication of findings.
  • Designed standardized data collection templates reducing data entry errors by 20% and improving consistency across teams and sites.
  • Delivered urgent analytical reports within compressed timelines meeting government compliance and reporting requirements consistently.
Sep 2020 — Sep 2023 · 3 Years
GIS Analyst — High-Volume Data Operations & Quality Control
EDR Continuous Information Pvt. Ltd. · India
  • Led high-volume digital data operations managing 500+ daily data entries across multiple client projects with consistency and accuracy.
  • Maintained 98%+ quality accuracy rate against strict international client benchmarks while working under pressure and meeting deadlines.
  • Collaborated with cross-functional teams (10+ members) delivering consistent, error-free daily outputs and meeting all project requirements.
  • Analyzed monthly performance trends across thousands of data points identifying patterns and optimization opportunities for process improvement.
  • Built reliable data processing workflows ensuring data integrity, seamless client delivery, and maintaining long-term relationships with stakeholders.
06 — Why Hire Me

My unique value proposition.

01

AI-Powered Development

I build websites and mobile apps using cutting-edge AI tools. Faster deployment, higher quality, lower cost — without traditional coding complexity.

02

Data-Driven Approach

6+ years analyzing complex datasets and optimizing performance. Every marketing decision backed by data, analytics, and measurable results.

03

Fortune 500 Discipline

Professional experience in a Fortune 500 environment following ISO standards. Familiar with enterprise-level workflows, quality control, and stakeholder reporting.

04

End-to-End Digital Solutions

Not just a marketer — I build entire digital ecosystems combining marketing strategy, website development, mobile apps, and brand identity in one solution.

05

Fast Learner & Adaptable

Quickly acquire new skills and adapt to changing requirements. Demonstrated track record across multiple roles, technologies, and business environments.

07 — Certifications & Qualifications

Professional credentials & continuous learning.

CERT
Digital Marketing & Analytics
Bluetick Academy
Oct 2024 — Feb 2025
CERT
Digital Marketing Certification
HubSpot Academy
2025
CERT
SEO Certification
HubSpot Academy
2025
DEG
Master of Science in Geology
Annamalai University, India
2014 — 2019

Get In Touch

Ready to work together? Here's how to reach me — direct messages get the fastest response.

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